đˇ Protesting governmentâs poor handling of live events through memes in the UK
The music sector feels unheard and undersupported. Now memes are providing a visual language to protest the government response.
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Protesting governmentâs poor handling of live events through memes in the UK
In the United Kingdom, the Chancellor of the Exchequer (similar to finance minister in many countries) Rishi Sunak made headlines saying people should consider new careers. The UKâs cultural industries are especially angry as the countryâs new âJob Support Schemeâ, which focuses on funding people in what the government deems âviable jobsâ, excludes the specific challenges faced by the live music industry.
The governmentâs response: retrain.
Mark Mulligan, of MIDiA Research, dubbed it âan economistâs solution to a cultural problemâ and calls for the government to instead provide financial support and technical and business training for people in music to set them up well for the 2020s, within their existing careers.
Following this news, a seemingly unfortunately-timed ad came out which suggests people in arts ârethink, reskill, and rebootâ.
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It looks to be poorly coordinated and various parts of the UK government, including Culture Secretary Oliver Dowden have said theyâre not responsible for it, the latter calling the ad âcrassâ.
Blessing in disguise
The ad with the ballet dancer has been pulled, but itâs given organisations lobbying for adequate government support (such as Music Venues Trust) a good visual hook to play around with and make visible how ridiculous, rude and (to put it in their Secretaryâs words) crass the governmentâs inadequate support and response is.
Within hours, remixes of the original ad have appeared - the ad itself having introduced a new meme format. Memes, as weâve seen through disinformation and propaganda campaigns in 2016, can be powerful. They can get incompetent people elected. Years before that election in 2012, designers called âMetahavenâ published a book called Can Jokes Bring Down Governments? which all but foreshadowed what was just around the corner and aptly titled memes and jokes âopen-source weapons of politicsâ.
Not only are they powerful politically, but humour is also an important way to decrease feelings of anxiety and increase creativity. Even if that humour is somewhat dark:
âMy brotherâs friend, a Canadian, was on the seventh floor of the hotel. Gun battles exploded directly below him. Escape wasnât possible. He locked himself in the bathroom, texted his wife, his family â and my brother.
âThings are a little tense inside the Radisson at the moment, Simon. Any English humour available?â He was looking for jokes.
âIs the fridge stocked?â my brother replied. âThey probably wonât charge you for it.ââ
Iâve picked some of the best ones out. Feel free to drop others in the comment section for this newsletter.
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These are just some of the ones doing the rounds without attribution, so the only credit I can give is to James Felton and Lardy for the last two.
Quick
It may be a little late to copy this case-study if youâre in the northern hemisphere, but an open-air series of concerts in Germany just revealed they sold 50,000 tickets over the course of the summer. The formula? A 60-show series with 450 deck chairs separated into units of 50 chairs, to prevent too much contact between visitors. đď¸
Over to the southern hemisphere: New Zealand has had a firm grip on the outbreak and as such is one of the few countries where social distance rules are relaxed. Benee, an NZ singer-songwriter, has been doing a local tour. The last stop will be livestreamed from the stadium where sheâll be performing. đłđż
New research keeps appearing into how safe performing music is currently. If youâre working with woodwind, brass instruments or singers, 6 feet distance may not be enough. A write-up by the researchers themselves: here. đŠâđŹ
The economic value of live music has been stressed a lot over the last months. With futures increasingly insecure, the amount of numbers we see is also rising. Most recently a Toronto venues study revealed the economic impact totals $850 million in a sector that provides 10,500 full-time jobs. đ
A bit of normalcy has returned to music in China, it appears. The virus there is relatively under control, so you can see things such as the Wuhan Philharmonic Orchestra and the Beijing Symphony Orchestra performing without special distancing measures at the Beijing Music Festival (more). Iâm currently researching Chinaâs return to live music. Please feel free to get in touch if you are based in China and have a relation to live. đ¨đł
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MUSIC x CORONA is composed by Bas Grasmayer and Maarten Walraven.
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