đˇ The shocking return of raves; Piano sales unaffected by pandemic; Livestreaming's good, bad, and ugly; Chris Janson concert organiser says precautions were made; Switzerland quarantines club-goers
Daily update for the music business on the coronavirus (July 1)
Live In Lockdown: The good, the bad, and ugly of music livestreaming (Amber Horsburgh)
Frame livestreaming as a marketing tool thatâs like radio with a built-in social network. Content that works best for this format are unpolished, relatable and feel a sense of friendship with the audience like songwriting sessions, educational content, Q+A/performance hybrids, intimate access that breaks the fan-artist wall.
More Live Audience Events Returning To Europe In Creative Ways (Pollstar)
On July 4, Frankfurt's shopping mall MyZeil will be transformed into a club with five floors, where guests will be allowed to mingle while adhering to the correct distances. The big gimmick: the DJs will be performing on the longest indoor escalator in Europe, which connects the mall's ground floor with the fourth floor.
Concerts Disappeared. Piano Sales Survived. (NYT)
Most of the dealers noted a rise in demand for digital pianos, which allow players to channel the sound through headphones: a key feature in households where working-from-home parents share space with distance-learning children. The phenomenon seems to be part of a general pivot toward home-based recreation, along with increased demand for gym equipment and bicycles.
Off their heads: the shocking return of the rave (The Guardian)
âEvery time I look at Instagram I see another 10 raves being organised,â says Matty. âItâs going to get so much worse.â Supt Jonathan Davies of Merseyside police, which disrupted the Kirkby rave, says his force has attended four raves this month alone. âThey are cropping up very fast,â he says. âItâs a national issue. All the forces are flagging them up. They are gathering momentum.â
Organizer of Chris Janson's Weekend Concert Says All Required Coronavirus Precautions Were in Place (Billboard)
âHow I kind of see it, and I hate to be this way, people were allowed to protest and riot. And we saw where supposedly that doesn't cause a bump [in COVID-19 cases]. These people weren't rioting. They weren't being bad. All they were doing was enjoying music and wanting to live... They were enjoying themselves and loving on one another and enjoying music. And if it's not OK to do that, but it's okay to riot and it's okay to protest everything, then I went and fought for this country for the wrong reasons, I guess.â
[Editors note: I just want to make clear that us including something in the newsletter, like the above quote, does not mean we agree with it.]
Switzerland orders 300 Zurich clubgoers to quarantine after one tests positive for coronavirus (RA)
One "superspreader" visited the Flamingo Club last week, and at least five other attendees in their group also tested positive.
Music
Composed while listening to Warsaw-based duo jikâs debut album cnidae (Bandcamp). It âplayfully pulls from elements of ambient, drone and IDMâ according to Shawn Reynaldo of the fabulous First Floor newsletter.
MUSIC x CORONA goes out every weekday and is composed by Bas Grasmayer and Maarten Walraven.
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